The media frequently report on stories related to obesity. While many stories have been successful at raising awareness of obesity as a chronic medical condition, too often, accompanying images are unflattering and perpetuate negative stereotypes of people living with this condition.

Missing the Picture has been jointly developed by the Canadian Obesity Network and Novo Nordisk Canada Inc. to encourage the use of positive imagery and language in media stories related to obesity. The UConn Rudd Center for Food Policy and Obesity has developed guidelines for assessing the amount of bias in media portrayals of individuals affected by obesity. Each story below has been scored based on this following criteria. A score of +4 is seen as heavily unbiased, while a -4 is seen as heavily biased.